Pre-Launch Your Book & Bring Money in Now by Featuring Your Products, Services & Experiences
In this training we’re going to talk about how to bring money in the door right away without waiting months for book sales royalties to come in. And so what we’re talking about here is pre-launching your book and running a prelaunch campaign that not only sells your book in advance of the release date, but also has the opportunity for people to purchase other packages, products, programs, experiences, services from you, many or most of what you haven’t even created yet, but that you will create once people are actually buying them. And so part of the idea here and what we’re talking about is bringing money in the door right away. When you do a prelaunch campaign and you do it right, if somebody preorders your book, then you get that money right away. And if they’re pre-ordering it through a retail site like Amazon for example, well then you’re logging sales in advance of the release.
And yeah, you may not get that money right away, but you’re building your sales record so that when the book comes out, your book’s already going up the charts. And the people that have pre-ordered. What we want to do when it comes to the book is to get them a copy of that book in advance of the release so that way before the book even comes out, you’ve pre-sold copies, you’re getting them into readers hands and they’re preparing a review, hopefully a five star, super positive review because they’ve gotten to engage with you and gotten to know you and your work and ideas for weeks or months before they’re actually available to the general public. But that also helps you get five star reviews by having this timeline ahead of the release date when people are engaging with the material, reading the book and they’ve already paid for it.
And how cool is that? But the best way to bring money in the door in advance of the book launch is to pre-sell these other offers and we’re going to come up with them in a great level of detail, uh, over the course of these videos. But for now, what I want you to understand is that if somebody hires you to do coaching or if they sign up for a training program, if they want to do one on one work, or if you’re going to do a seminar or a retreat or a mastermind, the prelaunch campaign gives people an exclusive opportunity to get access to these offers at really what’s a onetime only price. So in the prelaunch campaign, we’re going to price these offers competitively and make them exclusive in that sense so that when people pay and when they sign up, that’s money coming straight into your bank account.
And that’s also people that are prepared to learn from you, to work with you, to engage with you, and gives you in turn the opportunity to influence and impact and uplift them. And so by positioning your offers and giving them, giving your customers a way to buy them before they’re generally available, truly before they’re even fully created and flushed out. That’s what brings money in the door months in advance of the book launch itself. It also is what helps you drive interest in your book. It’s what helps create a nucleus of support, a launch team, if you will, of the people that have hired you and paid for your other products and services and experiences where when the book comes out, you’ve got a small army of people that are leaving reviews, sharing it with their friends. And then the best case scenario, leaving public messages and posts and emails talking about how much they’ve already learned working with you and how much they’ve enjoyed your book.
And so the idea of the prelaunch campaign is a way to bring money in the door before the book comes out and to build momentum towards the launch by getting customers and having the time to turn them into raving fans and your core supporters in the lunch. And so what we’re going to do over the course of these videos is to really craft the specific offers that are right for you that fit with your book and that build the kind of customer base and audience that you really love. Because at the end of the day, isn’t that what we’re looking for? Not only a readership and not only the opportunity to become a bestselling author, but a way to really build a business that can grow and grow beyond $10,000 for a prelaunch and into the six figures. So it all starts with getting the prelaunch right and having a way, in fact, multiple ways for people to give you money.
Now, as in this point in time, months before your book is coming out. And so that’s what we’re talking about here. And that’s the main idea that I want you to get from this video. As we move forward, we’re going to go into how to avoid the traps of, you know, missing the boat and waiting until the product is done. Or your book is publicly available in order to actually give people the chance to buy it or to order it and to work with you and to engage with you. So that’s the main idea that I want you to get in this video is that in a prelaunch campaign, you’re bringing money in the door now and avoiding the trap of waiting for months after the book comes out to get any royalties that are available to you from those books. Sales sound good? I’ll see you in the next video. We’re going to have some fun.
Module 1 – Part 1: How to Run a Pre-Launch Campaign that Builds Excitement, Brings Money in the Door and Avoids Failure and Obscurity.
In this video, we’re going to talk about how to 10x your revenue with a prelaunch campaign and build momentum towards your launch, ready? Let’s get into it. A prelaunch campaign, from a high level, it’s all about announcing your book for the first time and the other products, services, experiences, offers that build on it that really fulfill your readers, your customers at whatever level they want to learn with you.
That’s really the key here at the beginning of this all is to look at your book as not only a book as a product, a $20 product, let’s say, but to also have other offers around a hundred or $250 or 500 or a thousand dollars that go deeper and wider so that people that are interested in what you’ve written about, interested in what you have to say and what you have to share can go deeper with you for a higher price.
And for a greater overall experience. And so we’ve talked about 10x-ing revenue really simply, let’s just say that you sold, I don’t know, a hundred books at $20 a book, and if you just did a prelaunch campaign and that was it, then congratulations, you’ve made like $2,000 in book sales, but how would you 10 X that? Well, what if in addition to selling those hundred bucks for $20 a piece, you also had a coaching offer or you also had a little seminar or a live event, or you had an online training program or you had an audio training program, or you had a group coaching program or a mastermind. And we’re going to go into what each of these are in detail and what the right price point is. And ultimately by the end of this course, you’re going to have your complete roadmap in place with the exact offers, the exact price points, and your exact roadmap for how your prelaunch is going to do 10 K or more.
Sound good. And so really at the foundational level, it’s about looking at your book launch and looking at your product and program launch a couple months ahead of when the actual date is. So if you’ve got a book coming out, let’s say three months from now, then this time right now today is when you’d want to start pre-launching it and highlighting not only the book but using the book as a hook, using a book as the way that gets people interested because writing a book is a big deal and if you’ve written a book or even if you’re almost done writing your book and thinking about launching, the time to start sharing it with people is months before actual release date. Because let’s quickly look at what happens if you don’t do that. What a lot of authors do, and it’s a big mistake, is they put in all the time to write a book and then they get it designed and laid out and they figure out self-publishing and everything else only to wait to announce it until it’s actually live and published.
And then that’s the first time they ever say anything about it. And guess what happens if you do that? Well, probably not that much. Maybe your friends and family, maybe the people that already know like and trust you are going to go and buy a copy and maybe that’ll feel good and maybe that even moves the book up the charts a little bit. But if you wait until the book is actually out and that your only real announcement is, Hey, I have a book and it’s out and you can get it now you’re not giving people any context, let alone reasons why they should be interested and purchase it, let alone having a way that they can go beyond the book to engage with you in different offers at higher price points. So that’s one of the key lessons in this video is that by pre-launching and starting two to three months before your book actually comes out, first you get to announce that book and get it on people’s radar weeks if not months before it’s actually available.
And this allows you to build anticipation, to build momentum, to make the book launch itself and occasion something that people are looking forward to. And in the process, having them basically hire you and pay you and give you money for other offers right now as in months before the book actually comes out. And the other reason that this is so important is because even if you self-publish, or especially if you work with a publisher and even a great publisher like lifestyle entrepreneurs press that pays good royalties and pays them frequently, any book that you sell, you’re still going to be waiting at least a few months before you even see the revenue from those books sales. And so in the next video we’re going to talk about how to bring money in the door right away and how that really helps drive book sales and build more interest and more momentum moving forward.
So right now, the key lesson I want you to take away from this first video is that you have the ability to 10 X your revenue or more than what you’d make just launching your book by having just a few simple offers available and highlighting the book and your prelaunch. Wow. Also having these other options that people can opt into that people can purchase and buy and that those offers don’t have to be created yet. Okay. So the other point I want you to take away from this video is that pre-launching means selling before creating and delivering. And that’s what, that’s the mindset that we’re going to get into in this course is that before you put in all the work to create something and build it and design and build a website and whatever else you think it takes to put an offer together and bring it out to the world, we’re going to make it super simple and just help get clear on what the value is that you’re providing to your customers, to your potential clients, in any of these offers, including your book. Cause once you’re clear on the value that you’re providing and you’ve got a price tag that goes along with that, that’s just about all you need to start selling and start pre-launching your book as well as these other offers. So I’ll see you in the next video. We’re going to talk about how to bring money in the door and how to build momentum towards your launch the right way.
Now that the holiday season is squarely in the rear view mirror, how firmly rooted do you feel in 2020 and how inspired to be most authentically you?
Moving into this new year I intend to bring even more training and support to authors like you, and to find a farther reach for the books we publish.
To that effect, I am pleased to announce a new initiative for 2020: Quarterly Strategic Planning Calls for Authorsin concert with my dear friend, and master teacher Dale Halaway.
Every quarter we will facilitate a transformational planning session to map out the next 90-days of your author career. Transformational, because as you commit to taking action to bring your book to a wider audience, you open up new possibilities that you can’t even imagine.
In addition to these quarterly strategy calls, around the middle of 2020 we will begin leading bi-annual Author Intensives – an action-packed 3-day live event in Las Vegas, followed by 3 months of deep implementation support and accountability.
With these new ways of supporting authors at a deeper level, it is my hope that Lifestyle Entrepreneurs Press fulfills our vision to truly be Publisher for the Passionate.
Having passion for your book is a prerequisite for publishing. When it comes to writing a book however, passion is only the beginning. The real work is intertwined with the process of getting the big ideas out of your head and onto the page. Creating a book outline and getting clear on how you want to structure your content will help sharpen your focus, not to mention save you countless hours of writing.
What Questions Does Your Reader Have & How Can You Best Answer Them?
To create an effective book outline, you must look at things from the perspective of your reader. Here is a quick exercise to shift into the reader’s perspective:
Question #1 => What was it about your book that caused the reader to pick it up and start reading?
Question #2 => What trajectory is your reader’s life on right now and where does your book intersect with that?
    Example:She just found out she is expecting and wants to plan for motherhood. He just went to his doctor who said “you need to lose 25lbs”. Or perhaps this person has finally decided to start a business and wants guidance.
Question #3 =>Â Your reader just finished the last chapter of your book and is thinking about their future. What is the first thought that comes to mind?
Thinking in these terms starts to give clues as to what content should be included and in which order it will best serve the reader. Determining how your book will make a lasting impression on the reader can give you a goal of what types of content you want to include.
Before you create an outline, determine what questions would your reader want answered when picking up the book. For instance, if you were writing a book about concussion recovery, you could safely assume the reader or someone they care about has experienced a traumatic brain injury.
By shifting into their perspective, you can predict the answers they want from the book. What types of recovery options are available for concussion sufferers? What are examples of the best-case scenarios for traumatic brain injuries? Answer these questions in an engaging way to hook your reader as they move from chapter to chapter.Â
This line of questioning is what led Dr. Dan Engle to write The Concussion Repair Manual, which has become one the top-selling books we’ve published. Like the sub-title says, it is truly A Practical Guide to Recovering From Traumatic Brain Injuries
Another part of planning the outline is to determine what extras you can include to help a reader achieve the goals you have in mind for them. Images, charts, calendars are just a few examples of graphics to use for increased engagement. Not only with these tools add credence to your content, but also can later be used as a selling point.
Write what you know is the first piece of advice you would give to your ideal reader. As you develop your content, lean on any methodology you have perfected to write about your selected subject.
If you’ve seen positive results firsthand, then craft your book to convey the steps taken to achieve success. The notes from which your outline will be created should include all the key points you want to make. Once you have these points, you can frame each book chapter around them. For each chapter, consider creating a consistent chapter framework that takes the reader easily through your book.Â
A Sample Chapter Framework could look like this:
* Opening Story that frames the topic of the chapter: 1-2 pages
* Introduce the topic and discuss the main idea of the chapter: 6-10 pages
* Illustrate the topic with a case study or real-life example from your life: 1-2 pages
* Concluding thoughts on this topic and Next Step the reader can take to implement it in their life: 1-2 pages
Give each chapter a name and use these titles as the basis for your book outline. You can also try mind-mapping your book and each chapter following the prompts and bullet points above. To mind-map, simply use the main topic from the chapter to create a line leading to sub-topics. Outlines can be bare bones or as comprehensive as you prefer. Some writers prefer to fill in the content as they write while others rely heavily on the research they did for the outline.
An effective outline will look different for each writer. What you need to do is find the best approach for your writing style and use the outline to create a compelling book that stands the test of time..
If You Don’t Claim Extraordinary, Ordinary Claims You!
What does it mean to be an Extraordinary Man? What does it mean to live an extraordinary life, and why should you care to find out? The simple answer is that becoming an Extraordinary Man is the only way to achieve true joy and happiness. That process of becoming involves living passionately, feeling excited about life and prioritizing a life of abundance, meaning and deep fulfillment.
Arthur Magoulianiti, Best-Selling Author of The Extraordinary Man shares his reasons for writing this book.
But what is at stake if you do not pursue an extraordinary life?” An ordinary man lives a mediocre life defined by surviving instead of thriving, where things maybe just OK, but are hardly ever great. Ordinary is where work is an emotionally-draining necessity, where relationships are a challenge and where finances are never too far away from going flat. At the heart of creating and living an extraordinary life is the process of becoming an Extraordinary Man.
The good news is that it’s a lot easier than you might think! In order to have more, we must first become more and The Extraordinary Man lays out the principles and practices that can change your life – literally overnight. Each new habit, each new strategy applied changes your life for the better. Adopting these time-tested and proven principles will create extraordinary results for you and, just as importantly, those around you like your family and loved ones.
Arthur Magoulianiti speaks to the importance of good health to be Extraordinary
All men know deep down that they have more to give, they know that deep down they are powerful. But on the surface, anything that blocks our masculine power prevents us from accessing our innate powers to create, to love, and to live life to the fullest. It’s time to leave behind the ordinary and become your best self; to fully become The Extraordinary Man that has always lived inside of you!
Arthur Magoulianiti and I discuss Creating Abundance
I would like to congratulate Arthur Magoulianiti on The Extraordinary Man hitting #1 Hot New Release on Amazon and for continuing to demonstrate what it means to strive for the extraordinary in all aspects of life!
Wishing you a Happy Friday and kicking off something that I may make a weekly affair depending on how this goes: Free Book Friday! Doesn’t that have a nice ring to it? 🙂
Today you can win a free audiobook edition of INSIDE: A Guide to the Resources Within to Stay Connected to Your Truth, Even in Trying Times by Sarah Brassard.
What I’d like to know is: What is your self-care regimen look like? Share what you do to prioritize self-care in your life and I’ll be choosing 5 people to gift a complimentary copy of the INSIDE audiobook.
LEAVE A COMMENT BELOW to Be Entered in the AudioBook Giveaway
I always make self-care a priority as it is too easy to get burned out, lose motivation and not be at 100% if I don’t. Here’s what my daily and weekly self-care regimen looks like in an ideal week:
Each Morning: Upon waking up the first thing I do is go outside, stretch and do a 10-minute yoga sequence barefoot on my grass lawn. I’ve been doing this every morning for close to 15 years and have found that doing yoga barefoot on grass is – quite literally – a grounding experience.
Then I’ll have a black coffee and write, whether that’s an email like this or writing a chapter for my next book (The Art of Creation).
After yoga, coffee and writing I’ll hit the gym and do 30-45 minutes of exercise, switching between weights and cardio each day. Then I’ll hit the sauna and sweat for 10-15 minutes and take a cold shower (what a way to wake up!)
I’m usually done with all this and headed home by 9:30am, where I’ll have a protein shake and prepare to dive into the day’s activities.
I’ve found that having this morning sequence dialed-in helps me stay consistent and I don’t spend much time thinking about what I should do, I just get up and start going through the motions.
Weekly Self-Care:
Ideally once per week I’ll do a candlelight yin yoga class in the evening. Yin yoga is all about long, slow holds of poses and quieting the mind while relaxing and restoring the nervous system.
Once every one or two weeks I’ll get a Chinese-style massage, the kind where you soak your feet in water and they massage your face and head as well as feet and body.
On the weekends I’ll take a hike or do an outdoor activity – if I’m in Vegas, then I go out to the open desert, if I’m traveling then I find somewhere to explore outdoors.
Any week where I do 80% of those things tends to be a highly productive, enjoyable and balanced week.
For me self-care is more about having a practice and mostly sticking to it, then creating any new source of stress by expecting I’ll do everything, every week and then feeling bad about missing something.
So, what is your self-care regimen? How do you balance the activities, stresses and expectations of life with time to relax and restore?
Share Your Self-Care Regimen in The Comments Below to Win a free Audiobook of INSIDE by Sarah Brassard
![[Free Book Friday] Self-Care as a Priority for a Healthy Life](https://www.lifestyleentrepreneurspress.com/wp-content/uploads/2019/04/Inside-3D-v13-scaled-1080x675.jpg)
