Formula X

Formula X is a business fable about speed, leadership and organizational change.

Many organizations struggle to adapt to our fundamentally faster world. For companies and professionals, it often feels like they have to make an ultimate choice: quality or speed. But speed does not have to result in bad work—and Formula 1 motor racing proves this.

Within the two weeks between races, they perform the enormous job of analyzing all data, designing and producing new components, shipping, assembling and testing. How do they do that? And what can we learn from F1 in applying these lessons to our workplaces?

Formula X tells the story of Ronald Park, director of a large kitchen manufacturer. He will lose his job if he fails to significantly reduce the delivery time of his kitchens to under two weeks. As he takes up this challenge, he manages to get his organization closer to this goal, step by step. He receives unexpected help from the team captain of a well-known Formula 1 team.

Ronald successfully implements several F1 lessons in his company. But just when Ronald thinks he made it, things change to the worse. How will he manage? How will he keep his company alive?

In Formula X you will learn the secrets to reaching extreme acceleration in your organization!

Authors Bio

Jurriaan Kamer is a speaker, organization designer, and transformation coach at The Ready. He specializes in making organizations more human, more adaptive, and faster. He is a big fan of Formula 1 racing and everything related to the future of work. Jurriaan lives in Utrecht, Netherlands

Rini van Solingen is a tenured professor at the Delft University of Technology in The Netherlands and CTO of Prowareness We-On. He is also the author of The Power of Scrum, Scrum for Managers, and How to lead self-managing teams. Rini lives in Utrecht, Netherlands.


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Posted on

December 15, 2019

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