Launch Your Business Live Recap

by | Feb 2, 2013 | Live Events and Training

Hope you had a great weekend!

I just got back from Atlanta, where I had the honor of speaking to over 100 female entrepreneurs at the Launch Your Business Live event. This was the largest audience I’ve spoken to thus far and it was a total rush, not to mention great for business…I closed over $10,000 of new sales into my signature author training program Bestseller Campaign Blueprint.

Here I’m going to give you a behind the scenes view into how this opportunity came about and how I took full advantage of it.

The organizer, Rosetta Thurman, who is an absolute superstar by the way, just happened to have gone through Bestseller Campaign Blueprint when I originally launched it last November.

After the program ended we talked and she told me about her book Launch Your Business, it quickly became clear to me that she is a perfect fit for Lifestyle Entrepreneurs Press. She travels the world, runs her business remotely and has a passionate community that followers and supports her.

So I offered her a publishing deal. And in that conversation she mentioned her upcoming event and asked if I wanted to be a speaker. Um, YES please! 

After a short but power-packed discussion I committed to getting her book published, printed and launched in time for the event, which was less than one month away. No easy task, but I knew that if I could give a talk on best-seller launches with her book ON the best-seller charts that it would be the perfect backdrop for my talk.

So I got to work.

Although it came down to the wire (the books were delivered to Atlanta one day before the event started) we got it done, and I breathed a sigh of relief.

Then as the event was kicking off I started some promotions on her book in between networking with the attendees and rocking my dance moves at the ’80s dance party that took place on night one.

Despite a little last minute rushing around, it all came together in the nick of time; As I took the stage and started my talk I had the audio-visual team pull up Amazon and show Rosetta’s. I had them click refresh to show that it was live and not a slide…and Boom her book was #1 Start a Business book on Amazon as I began my talk on how to launch a best-seller.

Nothing sells like success. And this is the same strategy I used on the Superhero Summit to become the #1 selling presenter. Showing the proof, then describing the process.

The audience loved it!

It’s common for speakers to fly in, do their talk, and fly out. But I made a point of staying the whole weekend, plus an extra day so I could relax, debrief the event and explore Atlanta before flying back to Vegas.

My main takeaway is: I LOVE speaking on stage 🙂

I’ll be pursuing many more opportunities to share my message and strategies with audiences around the country and globe. So if you know of an event I should speak at, hit “reply” or leave a comment on the blog.

Keep an eye on Rosetta and Launch Your Business, the official release date is Tuesday, May 12.

If you have a book in you that’s dying to come out, or have a book that’s done and you want to run up the charts, hit “reply” and tell me about it. If I think it’s a good fit, we’ll jump on a call (no charge) and talk through the possibilities.

To your success,

Jesse

3 No-Fail Tips to Skyrocket Engagement on Your Next Launch

by | Jan 15, 2013 | Book Launches and Successes, Online Summits and Hangouts

How to Skyrocket Engagement, Build Massive Goodwill and Be a Superhero on Your Next Launch

Here is an excerpt from a topic I’ve spoken about on the Author Speaker Coach Superhero Summit with Marisa Murgatroyd and a host of other awesome entrepreneurs

Here is the aftermath from that summit: http://www.ascsuperherosummit.com/store

30-Second Summary: I’ll be previewing the presentation thatI delivered in November on the Author Speaker Coach Superhero Summit which is titled:

Best Seller Campaign Blueprint:

10 Easy Steps to Being a #1 Best Selling Amazon Author

Tonight on the Live Hangout I’ll be talking about this strategy: It basically involves mailing out to your list announcing a pre-launch and exclusive contest, with the call-to-action being going to a Facebook post and commenting “I’m IN!” – Then forming a private Facebook Launch Group and adding them in as well and allowing members to invite others. Then launch communication is carried out through the group so everyone sees every message (unlike Facebook page posts, or even email).

 5-Minute Overview on how to Skyrocket Engagement on Your Next Launch

  • Announce Launch to List Around 7-10 days beforehand. Give them a taste of what you have in store; free book, a contest, a live Hangout with Q&A…let them know what’s coming and “light the fuse”
    1. Once you have written the email announcing the launch, copy and paste the majority of it to a Facebook Page post.
    2. Once you’ve published the post, click upper-right hand arrow and select “embed post” then grab the unique post URL from the embed code and paste it in your email.
    3. Have a super low-investment call-to-action to indicate their interest – a show of hands: “Just comment on this post saying “I’m IN!” to be a part of this launch and see it unfold from the inside out.
  • Reply to each comment on the Facebook Page. You can do this quickly just show gratitude and make sure to tag their name so they are notified that they were mentioned in a comment by You.
    1. Optional to add each of them as friends and/or send them a message from your Page
  • Create a private Facebook Group for the Launch. Invite everyone in who liked/commented on the Page post
    1. Mail out again 3-4 days before the launch inviting your list directly into the private Facebook group

Resulting Effect: Skyrocket Engagement

Now you have a core team of people who have expressed interest in your launch. At the least they are involved to get a free, or discounted copy of your book, though many of these people will be your most vocal advocates during the Launch.

Just as not everyone sees, reads and takes action immediately from every email you send, and now more than ever Facebook page posts don’t reach even a fraction of your total audience (even if boosted!) – A private Facebook group’s notifications are seen in each members Newsfeed and notifications.

See you there!

Jesse Krieger