Take a look at our most recent releases this year. Discover what releases readers have been waiting for during the past few months.
Why is it that a new book release makes me unable to bottle up my excitement?
Even though my must-read list is already longer than I can possibly manage to read in my lifetime and my books don’t even fit on my bookshelves anymore, I still find it impossible to resist new book releases.
But instead of turning a blind eye to my urge to read as many new books that come out as possible, I decided to embrace it and use it to help you find the next eye-catching book to add to your list.
If you enjoy browsing through new releases like I do, you will surely love the following list of great books that we just released.
Identity Shift by Anthony Trucks
August 24, 2021
There’s nothing more essential to making your dreams come true than identity. Living in today’s modern society, we have more access to resources than ever before. Wherever we turn, people are making the best out of their situation and showcasing their success, whether that is their physical appearance, economic status, or luxurious lifestyle. But this constant bombardment of extremely impressive people takes a toll on the rest of us, leading to feelings of shame and low self-worth. Can anyone be blamed for feeling like they don’t fit in?
Many of us are already getting tired of reducing themselves to a socially acceptable blurb only to get the chance to attract someone who is, most likely, not nearly as good as he presents himself to be online. When dating apps were first introduced, they were fun – they were something new and potentially more effective, so many women saw them as the perfect opportunity to meet men. Now, though, it has become obvious that the digital world is far from a utopian one: so why not turn back to actually finding a soul mate in the real world?
Making Cannabis Personal sheds light on a completely different perspective of cannabis, i.e., its ability to interact with genetics and lead to unique and highly personalized experiences. Namely, Len May started expressing his interest in cannabinoids ever since his adolescence, and this interest was growing along with him. He witnessed many people believing that using cannabis was morally or politically wrong, so in his book, he masterfully debunks these beliefs and offers contemporary readers a fresh perspective on the astonishing medicinal uses of cannabis.
Who needs spending money on marketing when you can read about all the proven ways to set the stage for supporting your startup’s growth? It’s true, marketing is the number one reason why startup companies fail, and the vast majority of new businesses end up closing simply because they didn’t invest in marketing in time. In fact, founders seem to be dreading marketing, seeing it as something impossible to achieve until they start earning money so that they can afford it, but this is an absolute misconception. Real marketing should always be a priority – and it can be done for free!
Here’s the chance for you to become a master of your own life – to learn how to not merely survive but to thrive. If you, too, are interested in reinventing yourself or you feel like you’ve lost your own sense of identity, you might be on the right track – there’s a bigger world out there than merely doing things just for the sake of doing something. Many of us think that everyday mundanities are all there is to life, but they couldn’t be more wrong. There’s much more if you know how to truly love and want to leave a legacy behind.
Every savvy entrepreneur who sets their sights on writing a book does so not only to share their message with the world and people on a large scale, but also to stake a claim to their thought leadership and build their business strategically in the process.
Bringing your message to a greater audience is only one part of what a book can do for your business. When done well, your book can become the vessel through which you take people you’ve never met on a transformational journey. By committing to writing The Book – as opposed to some also-ran pamphlet type book – you elevate your business prestige and have the key open doors in the media
Here are 5 ways your book can serve as an asset for your business, when done well and intentionally:
Create an Emotional Connection With Your Audience.
Well written books rely on well-told stories. Stories that allow your audience to see themselves in a world they’re longing for. The key to those stories is to connect emotionally, reaching through the pages of your book to your reader and pulling at their heart strings. When done effectively, you can close the gap in the relationships between reader and author, no matter the physical distance. That emotional arousal also gives us a piece of valuable real estate in the memory of the reader, keeping you and your book around in their mind long after they’ve put it down.
Create Multiple Touchpoints In One Sitting.
Your book should be designed with a transformational arc, that takes readers from where they are today, to where they want to go. Your book providesmultiple touchpoints in one source, bringing readers deeper into your sphere of influence with each chapter. One important touchpoint is to make the reader feel understood in their current struggles, like they have an ally in their journey, cheering them on with each page and chapter. Someone to guide them, an emotional connection to the author (you), tactical advice and strategies they can put into practice, and advise as to how to implement those things. Where else can we do all of that for our audience in one place over and over again, without having to repeat the process or increase our time commitment? Only with a book!
Meet Your Audience (and Potential Clients) Where They Are
The opening chapters of your book should be designed to meet your audience where they are, and let them know they are reading the right book, at the right time, to make meaningful change in their life. Although it may feel extensive, the point is to speak right to the journey you know your audience is in before they find you. Think of this as speaking to their “before state” trusting that the right readers will self identify with the language, stories and guidance in a way that makes them want to take their next step with you and within your business.
Clarify and Claim Your Thought Leadership
The birthing process of writing a book – identifying your framework, gaining clarity on the entire customer journey, understanding how you do what you do – will undoubtedly bring you higher levels of clarity and understanding about your business. Writing your book is, accordingly, an opportunity to really stake a claim with your ideas, your thought leadership, and what you want to be known for in the market.
Open The Door For You to Share Your Message on Major Media
There’s a reason that the root word in “authority” is “author”. As soon as you’ve gone through the process of defining and refining how you help your customers and can replicate that for someone else without you needing to guide every step in person. As an author you achieve a level of authority that is recognized by the rest of the world. To be an author means you have learned valuable lessons and are now sharing them for the benefit of others. Once your name is stamped on the front of that book, doors will open and you will stand toe-to-toe with peers you once admired, reaching and serving larger audiences of people than you ever before.
Although your book is written for your audience in order to be the best asset for your business, there’s a cathartic transformation that happens when you become an author. The process will push you to the edges of your emotional limits and perhaps just a little beyond. However, once your book is complete, it has the ability to take on a life of it’s own and you get to close that chapter in your own life.
When your book is intentionally thought out to be an asset and positioned as a starting point for someone else to begin to see, feel, and understand the transformation you provide, it sells forever and lives forever.
When designed within the longer customer journey in mind, your book is just the hook, serving you to bring attention, interest, and leads into your world for the life of your business and beyond.
The question isn’t if you can write a book, or whether that book will be valuable for your readers and therefore your business; with the right guidance and intention both are true.
The question is will you write it?
If you’re ready, my team and I stand ready to support you through the entire publishing process with no out-of-pocket costs to you, the author.
The first step is to Submit Your Book Idea so my team and I can review and reach out to connect with you!
So many times I’ve written my own ticket. Like, people have read word-for-word things that I’ve written on the air, on live broadcasts.
…and I love it. I just sit there and smile 🙂
“This is great” I think, I’m getting media coverage and it’s literally my words coming out of someone else’s mouth. Now, I’m not throwing anyone in particular under the bus with that, but pay attention to that because…
Now imagine you’re sitting inside of a Media role. You have a demand of crank out X amount of content. You’re trying to find this content 24/7, and here’s somebody who gives you something ready to go, and it makes their life easier. And in that process, you get all of the benefit of what you want to share and the exposure that you’re looking for.
I truly look at this as, you’ve got to get the media’s attention, but once you have the opportunity, make it so easy that all they have to do is say “Yes.”
Enter George Bryant: So, when you think about your book, your book is an asset, right? But it’s only an asset for the people that are going to promote it. If they don’t have to do any work, if somebody finds out, you have this book, but they know nothing about it, they don’t know what’s in it.
They don’t know the hooks. Well, now it’s a liability because if you’re sitting in the role of a producer or a content creator or a show booker, and you have 10 people in front of you and 9 of them are like, “yeah, here’s my book. Let me know if you want to interview me.”
But then one (ie, YOU) are like:
“Here’s my book, here’s the hooks. Here’s the three angles I talk about and the four biggest takeaways. Done for you.”
=> Which one are they going to choose? Because now they get to punch the clock at six hours instead of eight hours go home and get paid for it. Cause you made their job easier.
That my friends and fellow authors is how to get epic media coverage, do the media’s job for them and smile for the camera ?
